Fake news and media ethics are news these days. Here is a fairly long but interesting look at the VNR (video news release) and how these are used in today's news rooms. I think the comments on this story are interesting, too. The exploration of VNR's by the Ma href="http://www.rtndf.org/">RTNDA are revealing of how even those who should know better about transparency can be swayed by their own interests. We are all awash in a sea of commercialism and it can seem normal to provide a little spin in everything we do. Poynter Online - Falling for Fake News